It is getting incredibly hard to find a large business that does not have one or two iPhone apps. There are dozens of versions of almost every service that you can imagine on the phone, so many that it becomes difficult to get to the top of any given category. If you want to make sure that your app is not lost in the crowd, you have to be able to find a way to balance your need for a profit with real usability.
Your business apps have to maintain a strict balance between functionality and revenue building. The revenue side of the equation, unfortunately, is where too many businesses spend time and money. Every business wants to make money off of their apps, even if they are free. As such, many free apps are filled with advertisements for the business, ad space for others and clever hints and clues that are meant to entice customers into buying something. While this is a valid strategy for a web page, you have to remember that screen space is limited on an iPhone. If you spend too much time cluttering your app, usability will diminish. Given that there is no shortage of applications on the market place, you might soon find that your apps are being ignored in favour of other, more friendly products.
Your best bet is always to preview your applications before you release them. If you cannot figure out how the app is used in a few moments, the product is worthless. No matter how much revenue you think a cluttered app can bring you, you have to remember that most free apps are downloaded and deleted in only a few minutes. It might be a good idea to hire another company, such as Yoma, to help you design your app. If you take the time to make sure that your app is actually usable, you might be able to step away from the herd.